Beauty routines are intimate. 

They are emotional, thoughtful processes that connect with beliefs about yourself that lie beneath the surface of your skin.

Our goal is to help you increase your inner-connectivity, to access your emotions, and increase your willingness to bring your freshest face forward.

Jiva Bhaksa founder, Diya SenGupta, is a holistic nutritionist, who believes that a balanced body creates balanced skin. 

Our product formulas are based on ancient Ayurvedic practices to enhance your body’s internal health, and emanate higher levels of external beauty. There are absolutely no preservatives, no artificial ingredients, and no harmful chemical agents.

We believe that what you feed yourself affects your ability to connect within—that's why our name, Jiva Bhaksa, is a literal translation from Sanskrit to English as "spirit food." 

We aim to deliver products to you that will not only heal your body, but also help you listen to your body's signs and signals.

What's your body telling you? 

Share your stories to be featured on the Bhaksa Blog


The Inspiration

All products are based on natural beauty recipes Diya’s grandmother used throughout her lifetime in India.

She focused on using raw ingredients, and insisted on listening to the body (just as much as you listen to the mind).

Diya's grandmother spent much of her live working on women empowerment initiatives through the All India Women's Conference, and helped young girls around the world own and honor their inner-strength. 

All products are inspired by her elegance, and wisdom.

In her honor, a portion of our proceeds are donated to help women in need (from homeless women in New York City to supporting girls education in developing countries).